Marketing & Content Policy
ATOC Ltd represents Britain’s train companies and manages 16-17 Saver on their behalf.
Your privacy is important to us. We will not release your personal details to any company for marketing purposes without your consent.
The following details the marketing communications we send to our customers.
16-17 Saver applications
Your account is not created and personal information is not saved until you purchase a 16-17 Saver.
Marketing Consent – ATOC Ltd
If you buy a 16-17 Saver online or over the phone, we will record your marketing consent preferences. If you have consented to receive special offers, promotions, news and updates from ATOC Ltd, we will send you:
- 16-17 Saver specific offers and updates
- Information and special offers about other National Rail products and services, including National Rail Enquiries, DaysOutGuide.co.uk and MyInterRail.
We will send you marketing messages while your 16-17 Saver is active and for one year after your 16-17 Saver expires. We use tracking in our emails to measure delivery and open rates.
How to opt-out of receiving marketing messages from ATOC Ltd
If you have a valid 16-17 Saver that you purchased online, you can change your marketing consent preferences at any time by logging in to your account on this website and going to ‘Preferences’. Alternatively, all customers can change their marketing consent preference at any time in the following ways:
- When you receive a 16-17 Saver branded email from us, you can select the unsubscribe link at the bottom of the email; or
- You can choose to unsubscribe via this webform.
Marketing Consent – Train Companies
If you have consented to receive special offers, promotions, news and updates from train companies, the train companies that run services in your region and offer 16-17 Saver discounts may send you communications with special offers, promotions and updates on services.
See our list of train companies who operate on the National Rail network and offer 16-17 Saver discounts.
Train companies will send you marketing messages while your 16-17 Saver is active and for one year after your 16-17 Saver expires.
How to opt-out of receiving marketing messages from Train Companies
If you have a valid 16-17 Saver that you purchased online, you can change your marketing consent preferences at any time by logging in to your account on this website and going to ‘Preferences’.
Alternatively, all customers can change their marketing consent preference at any time in the following ways:
- When you receive an email from a train company, you can select the unsubscribe link at the bottom of the email; or
- You can contact us by email, phone (tel: 0345 301 1656, open 7am to 10pm every day except Christmas Day) or post (16-17 Saver, Customer Relations Team, Suite 410 1 Northumberland Avenue Trafalgar Square London WC2N 5BW).
Renewal & Reminder Notices
We will contact you when your 16-17 Saver is close to expiry provided we hold accurate contact details. If you have provided an email address we may send you emails to remind to renew your 16-17 Saver.
If we don’t hold a valid email address for you, we may send a renewal notice by post.
If you wish to opt-out of receiving these service messages, please contact us by email, phone (tel: 0345 301 1656, open 7am to 10pm every day except Christmas Day) or post (16-17 Saver, Customer Relations Team, Suite 410 1 Northumberland Avenue Trafalgar Square London WC2N 5BW)
Market Research
We may contact you for market research purposes to enhance our services, a legitimate interest for which we do not require prior consent. We may contact you by email or by post.
Last updated 13 August 2019.